MINISTER of Tourism and Environmental Affairs Macford Sibandze says he has been able to meet some of the targets he set for himself and the ministry in 2009.
Acknowledging that 2009 has been a hectic year for his ministry as they were all out in convincing tourists to visit the country, Sibandze said they had in part achieved some of their goals though there was room for improvement.
“Unlike other ministries the tourism ministry is character driven as it has more to do with the individual (minister) at the helm than any other.
“Those at the helm should be creative and drive the process through various ways of wooing tourists rather than sitting back – hoping they will just unfold.
“This ministry doesn’t have running programmes or things that are known to place ministers or those at helm in the forefront.
“That’s why one has to engage in some creativity to get things moving and achieve something,” Minister Sibandze said.
He said they had engaged in various ways last year in trying to woo tourists over as well as locals to visit places of interest in the Kingdom and had been successful.
The tourism minister said even the ‘Visit Swaziland’ campaign had yielded the desired fruits.
“Various activities that we engaged in were aimed at getting the people identify themselves with the concepts such as; Hloba Swaziland, Vunula and others. More of such are coming in 2010.”
The tourism and environmental affairs minister said the village where traditional meals were served to the public during the incwala ceremony was a successful venture that left a majority impressed and commentators had said it was an innovative concept.
Source: Swazi Observer (http://www.observer.org.sz/index.php?news=10283)